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{"id":9825,"date":"2022-07-13T14:55:09","date_gmt":"2022-07-13T14:55:09","guid":{"rendered":"https:\/\/scienceandnerds.com\/2022\/07\/13\/apple-and-jony-ive-are-no-longer-working-together\/"},"modified":"2022-07-13T14:55:10","modified_gmt":"2022-07-13T14:55:10","slug":"apple-and-jony-ive-are-no-longer-working-together","status":"publish","type":"post","link":"https:\/\/scienceandnerds.com\/2022\/07\/13\/apple-and-jony-ive-are-no-longer-working-together\/","title":{"rendered":"Apple and Jony Ive are no longer working together"},"content":{"rendered":"

Source: https:\/\/www.theverge.com\/2022\/7\/12\/23206010\/apple-jony-ive-no-longer-working-together-lovefrom<\/a>
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Apple has ended its consulting agreement with former chief design officer Jony Ive, according to The New York Times<\/em><\/a>.<\/p>\n

Ive left Apple in 2019<\/a> to start an independent design company called LoveFrom, and in a press release, Ive had said he looked forward to working with Apple \u201cfor many years to come.\u201d<\/a> Apple signed a contract at the time with Ive valued north of $100 million, though it \u201crestricted Mr. Ive from taking on work that Apple found competitive,\u201d The New York Times<\/em> reports.<\/p>\n

But now, three years later, it seems Ive and Apple have decided to call it quits. From The New York Times<\/em>:<\/p>\n

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In recent weeks, with the contract coming up for renewal, the parties agreed not to extend it. Some Apple executives had questioned how much the company was paying Mr. Ive and had grown frustrated after several of its designers left to join Mr. Ive\u2019s firm. And Mr. Ive wanted the freedom to take on clients without needing Apple\u2019s clearance, these people said.<\/p>\n<\/blockquote>\n

Moving forward, Apple COO Jeff Williams will continue to manage Apple\u2019s design teams, though the product marketing team has \u201cassumed a central role in product choices,\u201d The New York Times<\/em> says. LoveFrom will keep working with Airbnb<\/a> and Ferrari<\/a>. Apple and LoveFrom didn\u2019t immediately reply to a request for comment. <\/p>\n

Ive, who joined Apple in 1992, was the visionary behind many of Apple\u2019s most iconic hardware designs, including the iMac and the iPod\u2019s white headphones. After Scott Forstall\u2019s ouster<\/a>, Ive was put in charge of software design, too, resulting in the radically different look for iOS 7<\/a>.<\/p>\n

While his 2019 departure may have marked the end of an era<\/a>, now, after 30 years working with the company, the age of Ive at Apple is truly over.<\/p>\n