wp-plugin-hostgator domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home4/scienrds/scienceandnerds/wp-includes/functions.php on line 6114ol-scrapes domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home4/scienrds/scienceandnerds/wp-includes/functions.php on line 6114Source: https:\/\/www.theverge.com\/design\/23206001\/midjourney-ai-art-horror-arg-game-rob-sheridan<\/a> According to ancient Nine Inch Nails (NIN) lore, we\u2019re living in Year Zero<\/a>, which began on February 10th, 2022. It\u2019s a period of extreme dystopia, where a fundamentalist religious government oversees an omniscient Bureau of Morality and a strange phenomenon known as \u201cThe Presence\u201d \u2014 two massive spectral arms reaching from the sky \u2014 is spotted across the country. <\/p>\n Year Zero <\/em>was an alternate reality game (ARG) that accompanied the NIN album of the same name, and it included events<\/a> that immersed fans in a theocratic police state. It was designed by 42 Entertainment, which also made Halo 2<\/em>\u2019s I Love Bees<\/em><\/a> ARG and Last Call Poker<\/em><\/a> for Activision\u2019s Gun<\/em>. The game began in February 2007 at the tail end of a \u201cgolden age\u201d for commercial ARGs, which included an Audi<\/a> campaign, ARG companions to major TV shows, and an \u201cinteractive clothing\u201d company<\/a>. Most of the time, these were marketing projects, which Trent Reznor found frustrating for Year Zero<\/em>. \u201cIt\u2018s not some kind of gimmick to get you to buy a record \u2014 it is the art form,\u201d he said at the time<\/a>. <\/p>\n The most evocative Year Zero<\/em> imagery<\/a> came from designer \/ photographer Rob Sheridan<\/a>, the band\u2019s longtime art director who also worked with Reznor on its mythology. (Sheridan stopped working with NIN in 2014.) NIN fans followed breadcrumbs like USB sticks stashed in concert bathrooms, images hidden in song files, and cryptic messages on T-shirts. These were the days before Twitter, before AI as a Service, and before the general public became inured to the idea of mainstream social media \u2014 a necessity or utility for modern life today \u2014 as a vehicle for fiction.<\/p>\n
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