Facebook will allow some users to have multiple profiles as part of a test, the company announced today, signaling a major shift as Meta looks for new ways to encourage users to stay on the platform amid increased competition from rivals.<\/p>\n

As part of the test, some Facebook users will have the ability to create up to four additional profiles tied to their original account. The idea is that additional profiles can be used for different purposes, like one for friends, one for co-workers, and others for interacting with interest groups and influencers. Users will still have one account but be able to switch between profiles with a few clicks.<\/p>\n