wp-plugin-hostgator domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home4/scienrds/scienceandnerds/wp-includes/functions.php on line 6114ol-scrapes domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home4/scienrds/scienceandnerds/wp-includes/functions.php on line 6114Source: https:\/\/www.theverge.com\/2022\/7\/13\/23207410\/netflix-streaming-ads-microsoft<\/a> Netflix is partnering with Microsoft for its upcoming ad-supported streaming tier, the company announced Wednesday<\/a>. The streaming service says Microsoft will become its \u201cglobal advertising technology and sales partner\u201d upon rolling out the cheaper option.<\/p>\n \u201cIt\u2019s very early days and we have much to work through,\u201d Netflix COO Greg Peters writes in the post. \u201cBut our long term goal is clear. More choice for consumers and a premium, better-than-linear TV brand experience for advertisers. We\u2019re excited to work with Microsoft as we bring this new service to life.\u201d<\/p>\n We\u2019re thrilled Netflix has selected Microsoft as its advertising technology and sales partner. We want publishers to have more long-term viable ad monetization platforms, so more people can access the content they love wherever they are. https:\/\/t.co\/QmPszxJTOf<\/a><\/p>\n \u2014 Satya Nadella (@satyanadella) July 13, 2022<\/a>\n<\/p><\/blockquote>\n<\/div>\n<\/div>\n In a post on Microsoft\u2019s blog<\/a>, the company says marketers will work with Microsoft to bring ads to the Netflix ecosystem. \u201cToday\u2019s announcement also endorses Microsoft\u2019s approach to privacy, which is built on protecting customers\u2019 information,\u201d Mikhail Parakhin, Microsoft\u2019s president of web experiences, says. Outside of Netflix, Microsoft is also reportedly looking into bringing ads to free-to-play Xbox games<\/a>.<\/p>\n The Wall Street Journal<\/em><\/a> reports, based on anonymous sources, that Netflix chose Microsoft over a partner for at least two significant reasons. Unlike Comcast and Google, two other companies reportedly in the running to assist with its ad build-up, Microsoft doesn\u2019t have a video service of its own that competes with Netflix. Also, late last year, Microsoft acquired Xandr from AT&T as the telecom took apart its media stack. Xandr is an ad tech company that hopes to build technology for a \u201cpost cookie\u201d world.<\/p>\n Netflix first hinted at a cheaper, ad-supported tier in May<\/a> and later confirmed the possibility last month<\/a>. Although Netflix hasn\u2019t announced an official date for the tier\u2019s rollout, it\u2019s rumored to become available to customers by the end of 2022. The WSJ <\/em>reports one option under consideration is a cheaper ad-supported version for each of the three tiers Netflix currently offers.<\/p>\n News of Netflix\u2019s ad-supported tier emerged after the company revealed a decrease in subscribers for the first time in a decade<\/a> last quarter, topping out at 222 million globally. The company is also exploring livestreaming<\/a> and ways to clamp down on password-sharing<\/a> to help mitigate a decline in subscribers and revenue.<\/p>\n Choosing Microsoft recalls a close relationship between the two for streaming launches. The first version of Watch Instantly that streamed mostly B-movies used Microsoft\u2019s Silverlight technology to deliver video instead of the more common Flash Player until it was replaced by HTML5<\/a>, and the Xbox 360 was the first console<\/a> with an HD Netflix streaming app. <\/p>\n
\n
<\/br><\/code><\/p>\n\n